Project Duration

1 Week

Services Provided

3D Animation, Product Visualization, Marketing Collateral

Description

The Gloria Jean’s Summer Instagram project was a creative collaboration aimed at highlighting the brand’s refreshing iced coffee range in a playful and seasonal context. The campaign visuals were designed to bring the feeling of summer to life by pairing the coffee cups with colorful floating pool accessories, creating an eye-catching and memorable social media presence.


The main challenge was to capture the essence of summer fun while keeping the focus on the product. Balancing lifestyle imagery with brand visibility required careful art direction. Additionally, adapting the creative concept into Instagram’s fast-scrolling environment demanded bold, vibrant visuals that immediately draw attention and communicate freshness.

The final visuals successfully combined the brand’s identity with a strong seasonal mood. The iced coffee products were showcased in a fun and relatable summer setting, increasing engagement and shareability on Instagram. By translating a simple product into a lifestyle moment, the project strengthened Gloria Jean’s connection with its audience and reinforced the brand as a go-to choice for cool, refreshing coffee experiences during summer.