3D Animation
NPO Cultuur
Abstract motion identity work for NPO Cultuur, using evolving 3D forms and restrained visual behavior to support a culturally focused broadcast brand.
Client
NPO
Role
3D Animation, Product Visualization, Marketing Collateral
Year
2022
Scope
3D Animation, Broadcast Design, Art Direction
The Brief
The project required an abstract yet refined visual language that could support a culture-focused brand without feeling static or overly ornamental. The motion needed to carry elegance, continuity, and modernity at the same time.
Visual Identity in Motion
The final direction used controlled shape evolution, subtle dimensionality, and polished motion pacing to keep the identity sophisticated and calm. The abstraction stayed open enough to feel cultural and expressive without becoming visually vague.
Credits
- Client
- NPO
- Collaboration
- CapeRock
- Studio
- Add And Blur Studio
- 3D
- Selim Ari