3D Animation
Inside The Cube
Brand motion and product-focused CGI for webAI, translating edge AI infrastructure into a controlled visual language built around form, surface, light, and technological clarity.
Client
webAI
Role
3D Animation, Product Visualization, Marketing Collateral
Year
2026
Scope
3D Animation, Art Direction, Brand Identity
The Brief
webAI needed a visual system that could communicate edge AI infrastructure without defaulting to generic futuristic clichés. The goal was to create a premium, architectural visual language that felt precise, contemporary, and aligned with the seriousness of the technology.
Visual System
The work focused on structural forms, disciplined camera movement, controlled transitions, and material behavior that felt engineered rather than decorative. Lighting and surface treatment were tuned to make the product world feel credible, sharp, and consistent across motion and still moments.
Credits
- Client
- webAI
- Studio
- Add And Blur Studio
- Multidisciplinary Designer
- Taygun Kurtulus
- 3D
- Selim Ari