3D Animation

Roll-On Series

CGI films and stills for the Eyup Sabri Tuncer Roll-On series, built around variant-specific color stories, natural cues, and product-led freshness.

Client

Eyup Sabri Tuncer

Role

Creative Director & Lead 3D

Year

2025

The Brief

The launch needed product visuals that gave each roll-on variant a distinct identity while still feeling part of a unified system. Color, natural ingredients, and freshness cues had to support the product story without overpowering the pack.

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 1 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 2 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 3 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 4 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 5 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 6 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 7 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 8 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 9 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 10 of 17, by Selim Ari

Variant System

Each variant was built around its own palette, prop logic, and surface mood, while the overall visual treatment stayed consistent across the range. Glass behavior, reflections, liquid cues, and scene composition were tuned to keep the products feeling clean, fresh, and commercially strong.

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 11 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 12 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 13 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 14 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 15 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 16 of 17, by Selim Ari

Eyup Sabri Tuncer — Roll-On Series: 3D Animation still 17 of 17, by Selim Ari

Credits

Client: Eyup Sabri Tuncer
Campaign: Roll-On Deo Series
Collaboration: Studio Big Box
Studio: Add And Blur Studio
Storyboard: Simay Ari, Guliz Oncu
Art: Simay Ari, Guliz Oncu
Lead 3D: Selim Ari
3D: Simay Ari
Project Management: Ece Cilve

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