Brand Motion
Shoe Store
Retail-focused motion and merchandising visuals for Markapark, using stylized 3D presentation to bring footwear-centered retail storytelling into a more digital campaign space. The brief was to modernize how the store showed up online — energetic, stylized, but commercially readable.
Client
Markapark
Role
3D Animation, Product Visualization, Marketing Collateral
Year
2018
Scope
3D Animation, Character Design, Motion Graphics
The Scope
Brand motion and product visualization for a footwear retail launch. Staged environments, stylized 3D characters, and merchandising-led shot framing built to translate store presence into a digital-first campaign language.
The Execution
I treated the project as retail worldbuilding. Each scene paired a hero product with a controlled environment so the motion language could carry lifestyle energy without losing the merchandising clarity the client needed. Lighting and camera moves stayed punchy but never overwhelmed the pack shot.
Credits
- Client
- Markapark
- Production
- Digital Panorama
- Supervisor
- Emre Goren
- 3D
- Selim Ari
- Modeling
- Teberdar Gurbey, Arin Arici
- Mix
- Imaj Post Production