3D Animation
Sneaker Sway
Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary sportswear advertising.
Client
Nike
Role
3D Animation, Product Visualization, Marketing Collateral
Year
2024
Scope
3D Animation, Product Visualization, Visual Design
The Study
Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary sportswear advertising.
Material and Lighting Focus
The project concentrated on outsole geometry, fabric texture, lace detail, and the transitions between matte, rubber, mesh, and synthetic surfaces. Procedural HDR-driven lighting and shot-specific shading helped the shoe read clearly from macro detail to full silhouette.
Credits
- Client
- Study
- Studio
- Add And Blur Studio
- 3D
- Selim Ari