3D Animation

Sneaker Sway

Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary sportswear advertising.

Client

Self-Initiated Study

Role

Director & 3D Artist

Year

2024

The Study

Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary sportswear advertising.

Self-Initiated Study — Sneaker Sway: 3D Animation still 1 of 9, by Selim Ari

Self-Initiated Study — Sneaker Sway: 3D Animation still 2 of 9, by Selim Ari

Self-Initiated Study — Sneaker Sway: 3D Animation still 3 of 9, by Selim Ari

Self-Initiated Study — Sneaker Sway: 3D Animation still 4 of 9, by Selim Ari

Self-Initiated Study — Sneaker Sway: 3D Animation still 5 of 9, by Selim Ari

Material and Lighting Focus

The project concentrated on outsole geometry, fabric texture, lace detail, and the transitions between matte, rubber, mesh, and synthetic surfaces. Procedural HDR-driven lighting and shot-specific shading helped the shoe read clearly from macro detail to full silhouette.

Self-Initiated Study — Sneaker Sway: 3D Animation still 6 of 9, by Selim Ari

Self-Initiated Study — Sneaker Sway: 3D Animation still 7 of 9, by Selim Ari

Self-Initiated Study — Sneaker Sway: 3D Animation still 8 of 9, by Selim Ari

Self-Initiated Study — Sneaker Sway: 3D Animation still 9 of 9, by Selim Ari

Credits

Client: Self-Initiated Study
Studio: Add And Blur Studio
3D: Selim Ari

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