Sneaker Sway

The Study

Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary sportswear advertising.

Material and Lighting Focus

The project concentrated on outsole geometry, fabric texture, lace detail, and the transitions between matte, rubber, mesh, and synthetic surfaces. Procedural HDR-driven lighting and shot-specific shading helped the shoe read clearly from macro detail to full silhouette.