# Selim Ari — 3D Motion Designer, Lead 3D and Creative Director

> Senior 3D motion designer and creative director in Austin, Texas, with 14+ years in product visualization, launch films and broadcast-ready 3D. Launch and campaign work for Google, Microsoft, PayPal, Bose and Emirates. Founder and Creative Director of Add And Blur LLC.

Source: https://www.selimari.com
Index of pages: https://www.selimari.com/llms.txt
Machine-readable CV: https://www.selimari.com/resume.json (JSON Resume)
Contact: hello@selimari.com
Location: Austin, TX, US. Works remotely worldwide.
Time zone: Central Time (America/Chicago)

## Facts

- Experience: 14+ years across 50+ campaigns.
- Directs a network of 15+ remote artists and technical collaborators.
- Dedicated remote creative partner on Microsoft product launches for 25 consecutive months.
- Led the 3D reveal for Google's keynote at Snapdragon Summit 2024.
- Standardising Cinema 4D and Redshift parameters improved delivery speed 30% across 50+ campaigns.
- Typical turnaround: two to four weeks for a 30-second product film.
- Services: 3D animation, product visualization, launch and campaign films, broadcast design and title sequences, UI motion and technical explainers, art direction and 3D leadership.
- Clients: Google, Microsoft, PayPal, Bose, Emirates, Turkish Airlines, Samsung, Qualcomm, Nissan, Fiat, Grundig, TD Bank, Spectrum TV, RTL, NPO, webAI, WeArt, Koch, Burkle, Garanti Bank, Boyner, Pinar, Gloria Jeans.
- Skills: 3D and 2D animation, Product launch visualization, Technical product storytelling, Concept design, Storyboarding, Art direction, Look development, Hard-surface modeling, Lighting, Rendering, UI motion, VFX compositing, Pipeline optimization.
- Software: Cinema 4D, Redshift, Octane, X-Particles, After Effects, Premiere Pro, Photoshop, Illustrator, Figma.

## Profiles

- LinkedIn: https://www.linkedin.com/in/selimari
- Behance: https://www.behance.net/selimari
- Instagram: https://www.instagram.com/sl3dmo

## Recognition

- 2025 — Jury Member, Motion Design Awards (Motion Design Awards) — https://www.motiondesignawards.com/jury
- 2026 — Member, Visual Effects Society (Visual Effects Society) — https://www.vesglobal.org/
- 2026 — Credited Artist, Cinebench 2026 (Maxon) — https://www.maxon.net/
- 2024 — Featured in the Cinema 4D Quick Start menu (Maxon) — https://www.maxon.net/
- 2018 — A' Design Award, Digital and Broadcasting (A' Design Award & Competition) — https://competition.adesignaward.com/
- 2018 — Exhibited, Spazio Ratti, Como, Italy (A' Design Award & Competition)
- 2018 — Published, A' Design Award Yearbook (ISBN 978-88-97977-26-1) (Designer Press)

## Experience

### Founder & Creative Director — Add And Blur LLC
2025 — now · Austin, TX · https://www.addandblur.com

US studio delivering product-marketing and broadcast 3D for Google, Microsoft, Bose, PayPal, Emirates and webAI.
- Standardised Cinema 4D and Redshift parameters, improving delivery speed 30% across 50+ campaigns.
- Directs a distributed network of 15+ remote artists and technical collaborators.

### Senior 3D Motion Designer — Studio Big Box
2024 · Istanbul, Turkiye

3D broadcast assets for the Uludag Gazoz TV commercial on a demanding schedule.

### Lead 3D Motion Designer — ROVE Beyond
2024 · United States

Led the 3D reveal for Google's keynote at Snapdragon Summit 2024: visualization, lighting staging and final renders for a live stage.

### Senior 3D Motion Designer — We Are Alive
2024 · London, UK and Dubai, UAE

Fully 3D campaign environments for Emirates and the Multilateral Industrial Policy Forum, several minutes of final content under tight deadlines.

### Senior 3D Motion Designer — Reveland
2024 · Milan, Italy

One-minute brand films for WeArt and NG Voice, from early stages through to final delivery.

### Senior Product Visualization Artist — Hero4Hire Creative
2024 · Boston, MA

Product visualization for the Bose SoundLink Max global launch under a compressed timeline.

### Senior 3D Creative Designer — PureRed
2023 — 2025 · United States

3D product visualization, motion graphics and VFX compositing for Microsoft, TD Bank, Sunbelt and Zarbee's.
- Partnered with creative and strategy directors on product demos and UI motion, with a 25% lift in cross-channel retention.
- Set global render configurations and look-development standards to hold QA parity on rapid turnarounds.

### Lead 3D Motion Designer — Hero4Hire Creative
2022 · Boston, MA

Lead on the PayPal brand movies, with further deliverables for Bose across several creative directions.

### Senior 3D Artist — Fivestone Studios
2021 — 2022 · Nashville, TN

Simulation-based and isometric work for LP Building Solutions and Samsung across two concurrent projects.

### Senior 3D Creative Designer — Haddad & Partners
2021 — 2023 · United States

Dedicated remote creative partner on Microsoft product launches for 25 consecutive months, with broadcast work for Spectrum TV alongside it.
- Ran hard-surface modeling, texturing, studio lighting and compositing against Microsoft brand guidelines.
- Worked with project managers, executive art directors and brand strategists under aggressive milestones.

### Co-Founder & 3D Creative Lead — Add And Blur LTD
2020 — 2025 · Istanbul, Turkiye

The first entity of the studio, serving US and European clients remotely before the move to Austin.
- Built the client base and production pipeline from zero to a repeat roster of enterprise and agency partners.
- Owned cross-platform master delivery for global launches, from style frames through final compositing.

### Product Visualization & Brand Film 3D Artist — CapeRock
2020 — 2021 · Amsterdam, Netherlands

Broadcast opening sequences and branded visuals for RTL and NPO Cultuur, both high-visibility network projects.

### Senior 3D Artist — Keffekt Design
2019 — 2020 · Konstanz, Germany

Advertising and product 3D for Koch and Burkle, carrying a long-term flagship account to completion.

### Senior 3D Artist — Digital Panorama
2015 — 2019 · Istanbul, Turkiye

Large-scale technology launches and trade-fair content for Beko, Grundig, Arcelik and Altus, and a key role on Markapark, the project recognised by the A' Design Award and exhibited in Como, Italy.

### Mid 3D Artist — Blend Creative Bureau
2014 — 2015 · Istanbul, Turkiye

Advertising and broadcast 3D for Hurriyet Newspaper, Nissan and the Afife Jale Awards.

### Junior 3D Artist — Mojo FX
2014 · Istanbul, Turkiye

Advertising and broadcast 3D for Turkish Airlines.


## Questions and answers

### What do you actually do?

I make the films brands launch products with. Fourteen years of it. The product has to look exactly like the real thing, often before the real thing exists. That is the hard part and it is the part I do. 3D and 2D both: the build, the lighting, the animation, the interface motion on top, the final picture. One person from the first frame to the last, so the look holds all the way through.

### Which brands have you worked with?

Google, Microsoft, PayPal, Bose and Emirates. Also Samsung, Qualcomm, Nissan, TD Bank, Spectrum TV, RTL and NPO. Three of those are worth more than the list. I was Microsoft's dedicated remote creative partner for 25 months without a break. I led the 3D reveal for Google's keynote at the Snapdragon Summit in 2024. And the Das Supertalent title sequence I led still opens the show on RTL, the largest network in Germany.

### Do you work with remote teams?

It is the only way I have worked for a decade. The studios I work with sit in Los Angeles, Nashville, Miami, New York, Boston, London, Amsterdam, Milan, Konstanz, Istanbul and Dubai. I am in Austin. I work inside your team rather than handing files over an agency wall, and I bring in a network of 15+ artists when a job needs more hands. Tightening how those files are set up cut delivery time 30% across 50+ campaigns. I hold an O-1B visa, so US contracts are straightforward.

### What software do you use?

Cinema 4D and Redshift carry most of it, with Octane and X-Particles when a shot needs them. After Effects for compositing, 2D motion and interface animation, plus Photoshop and Illustrator either side. Maxon credited me in Cinebench 2026 and put my work in the Cinema 4D Quick Start menu, which is a fair answer to whether I know the tool.

### How long does a product film take?

Two to four weeks for a 30-second piece. Getting the look right comes first, animation through the middle, rendering at the end. It can go faster when it has to: Sneaker Sway took eight days on my own, and Maxon put it on the Cinebench 2026 opening screen. Send me your air date and I will tell you whether it fits before you commit, not after.

### Is AI replacing this work?

No. I use AI myself most weeks, for trying ideas out and getting through the repetitive parts. What it will not do is make a product look exactly like the real thing, keep it inside a brand's rules, or catch what is wrong the night before it goes on air. Fourteen years is what tells you which of those is about to break. Microsoft and PayPal are not buying renders. They are buying someone who has done this before.

### How do we start?

Email hello@selimari.com with what you are launching and when. Send the deck, the product files, the references, whatever exists. I come back with scope and a schedule, not a questionnaire.


## Case studies

### Microsoft — Microsoft Sizzle

URL: https://www.selimari.com/case/microsoft-sizzle
Client: Microsoft
Role: Senior 3D Creative Designer
Year: 2021 – 2024
Category: 3D Motion
Discipline: 3D Motion, UI Motion, Brand Film

A curated selection of UI-driven 3D motion work created for Microsoft between June 2021 and February 2024, during my time with Haddad & Partners and later PureRED. Spanning Microsoft 365, Azure, GitHub, Office and a number of AI-related initiatives.

**The Scope**

A curated selection of UI-driven 3D motion work for Microsoft 365, Azure, GitHub, Office and several AI-related initiatives, produced inside a system-driven, highly collaborative environment.

Microsoft's scale demands consistency across thousands of touchpoints. Each shot had to feel like Microsoft, calm, optimistic, accessible, while still earning attention in a crowded software-marketing landscape.

My role was to translate established design directions into refined, dimensional, production-ready visuals. Pairing UI states with confident camera language and material choices that reinforced the product story without ever overwhelming it.

**The Execution**

Across hero films, social cutdowns and campaign-length pieces, the work prioritized clarity, brand warmth and physical believability. Building a vocabulary that could survive translation across every Microsoft surface.

Credits:
- Client: Microsoft
- Production: Haddad & Partners, PureRED
- 3D: Selim Ari

### PayPal

URL: https://www.selimari.com/case/paypal
Client: PayPal
Role: Lead 3D
Year: 2022
Category: Brand Motion
Discipline: 3D Animation · Brand Motion · Motion Design

Brand motion assets for PayPal developed in collaboration with Hero4Hire Creative. Lifestyle-driven scenes, abstract brand moments and flexible 3D visuals designed to travel across campaign formats, from social short-form to broadcast.

**The Scope**

Brand motion and CGI assets developed for PayPal in collaboration with Hero4Hire Creative, supporting multiple campaign contexts from lifestyle-led marketing to abstract brand motion.

I joined the project as a specialized 3D and motion resource within a larger collaborative production setup. The work needed to support different PayPal marketing verticals while keeping the image language warm, clear and consistent with the brand.

The visual system was built to adapt across multiple outputs, from short-form campaign moments to broader brand-facing motion assets. The focus was on balancing dimensionality, accessibility and polish without pushing the brand into a colder or overly technical space.

**The Execution**

Every scene was built to adapt across formats, from social short-form to broadcast. The challenge was maintaining the warmth of the PayPal brand while injecting 3D depth and dynamism into traditionally flat campaign language.

Credits:
- Client: PayPal
- Production: Hero4Hire Creative
- Producer: Christina Augustinos
- Designers: Jane Wu, Selim Ari, Chris Goff
- 2D/3D: Tyler Jordan, Selim Ari, William Waller, Chris Goff, Evan Richards
- Mix: Joe Pleiman

### Self-Initiated Study — Sneaker Sway

URL: https://www.selimari.com/case/sneaker-sway
Client: Self-Initiated Study
Role: Director & 3D Artist
Year: 2024
Category: 3D Animation
Discipline: 3D Animation, Product Visualization, Visual Design

Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary sportswear advertising.

**The Study**

Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary sportswear advertising.

**Material and Lighting Focus**

The project concentrated on outsole geometry, fabric texture, lace detail, and the transitions between matte, rubber, mesh, and synthetic surfaces. Procedural HDR-driven lighting and shot-specific shading helped the shoe read clearly from macro detail to full silhouette.

Credits:
- Client: Self-Initiated Study
- Studio: Add And Blur Studio
- 3D: Selim Ari

### Google — Gemini

URL: https://www.selimari.com/case/gemini
Client: Google
Role: Senior 3D Motion Designer
Year: 2025
Category: Product Motion
Discipline: Cinema 4D, Google, Gemini

Product motion work supporting the launch of Google Gemini. I joined the production as a 3D motion specialist, helping translate Gemini's product narrative into refined dimensional visuals across launch and follow-up content.

**The Scope**

Brand and product motion supporting the Gemini launch and rollout, focused on calm, optimistic camera work and material storytelling.

**The Execution**

Across launch films and shorter cutdowns, the goal was to keep the visual language consistent with Google's broader product motion vocabulary while giving Gemini moments of quiet confidence.

Credits:
- Client: Google
- Collaboration: Rove
- Studio: Add And Blur Studio
- 3D: Selim Ari

### webAI — Inside The Cube

URL: https://www.selimari.com/case/inside-the-cube
Client: webAI
Role: Lead 3D
Year: 2026
Category: 3D Animation
Discipline: 3D Animation, Art Direction, Brand Identity

Brand motion and product-focused CGI for webAI, translating edge AI infrastructure into a controlled visual language built around form, surface, light, and technological clarity.

**The Brief**

webAI needed a visual system that could communicate edge AI infrastructure without defaulting to generic futuristic clichés. The goal was to create a premium, architectural visual language that felt precise, contemporary, and aligned with the seriousness of the technology.

**Visual System**

The work focused on structural forms, disciplined camera movement, controlled transitions, and material behavior that felt engineered rather than decorative. Lighting and surface treatment were tuned to make the product world feel credible, sharp, and consistent across motion and still moments.

Credits:
- Client: webAI
- Studio: Add And Blur Studio
- Multidisciplinary Designer: Taygun Kurtulus
- 3D: Selim Ari

### Gloria Jeans — Summer Vibe

URL: https://www.selimari.com/case/summer-vibe
Client: Gloria Jeans
Role: Lead 3D
Year: 2025
Category: 3D Animation
Discipline: 3D Animation, Product Visualization, Motion Design

Summer brand film for Gloria Jeans Turkiye created in collaboration with Studio BigBox, combining playful product behavior with polished seasonal CGI.

**The Brief**

Playful summer CGI campaign work for Gloria Jeans Turkiye, developed in collaboration with Studio BigBox and built around stylized product motion, water interaction, and bright seasonal atmosphere.

**The Craft**

Warmth is easy in photography. In CGI, it has to be built.

Credits:
- Client: Gloria Jeans
- Collaboration: Studio BigBox
- Studio: Add And Blur Studio
- 3D: Selim Ari

### Google — Snapdragon

URL: https://www.selimari.com/case/snapdragon
Client: Google
Role: Lead 3D
Year: 2024
Category: Brand Film
Discipline: Motion Design, 3D Animation, Visual Effects

3D reveal work for Google's live keynote at Snapdragon Summit 2024. I led the 3D with Rove, from concept and storyboard to lighting and final renders.

**The Scope**

Brand film and event motion for Snapdragon Summit 2024, balancing technical product moments with cinematic environment work.

**The Execution**

The pacing alternated between hardware-forward beats and broader brand storytelling. I led the 3D sequences and shaped the product story into clean dimensional reveals for a keynote screen.

Credits:
- Client: Google, Qualcomm
- Collaboration: Rove
- Studio: Add And Blur Studio
- 3D: Selim Ari

### WeArt — Touch DIVER Pro

URL: https://www.selimari.com/case/touch-diver-pro
Client: WeArt
Role: Senior 3D Motion Designer
Year: 2024
Category: 3D Animation
Discipline: 3D Animation, Tech Visualization, Brand Identity

Product visualization campaign for WeArt's TouchDIVER Pro haptic glove , translating complex XR technology into a cinematic visual language across multiple environments.

**When Technology Meets Form**

Product visualization campaign for WeArt TouchDIVER Pro, built to communicate haptic technology through cinematic product CGI, environment design, and controlled visual storytelling.

**The Environment System**

Multiple staging environments were developed , dark immersive laboratory setups, abstract digital space , each tuned to show a different dimension of the product's versatility. The visual language stays premium across all contexts: no compromise on material fidelity regardless of the scene.

Credits:
- Client: WeArt
- Collaboration: Reveland
- Studio: Add And Blur Studio
- 3D: Selim Ari

### Emirates — Emirates Concept

URL: https://www.selimari.com/case/emirates-concept
Client: Emirates
Role: Senior 3D Motion Designer
Year: 2024
Category: Brand Motion
Discipline: Brand Motion, Environment Visualization, 3D Animation

Concept-driven brand motion and environment visualization created for Emirates, built around cinematic scale, architectural atmosphere, and a premium future-facing visual language.

**Concept Direction**

This project explored how luxury travel atmosphere, large-scale environment design, and forward-looking motion language could coexist in one visual world. The goal was to build an expansive, controlled image system that felt premium, atmospheric, and clearly aligned with the Emirates universe without leaning on literal narrative.

**Environment and Mood**

The visual system centered on atmosphere, large-scale framing, and aerodynamic forms that suggested a polished future city. Camera movement and environmental lighting were treated as primary storytelling tools, allowing the piece to feel immersive, premium, and spatially intentional rather than simply illustrative.

Credits:
- Client: Emirates
- Collaboration: WeAreAlive Studio
- Studio: Add And Blur Studio
- 3D: Selim Ari

### Eyup Sabri Tuncer — Roll-On Series

URL: https://www.selimari.com/case/roll-on-series
Client: Eyup Sabri Tuncer
Role: Creative Director & Lead 3D
Year: 2025
Category: 3D Animation
Discipline: 3D Animation, Product Visualization, CGI

CGI films and stills for the Eyup Sabri Tuncer Roll-On series, built around variant-specific color stories, natural cues, and product-led freshness.

**The Brief**

The launch needed product visuals that gave each roll-on variant a distinct identity while still feeling part of a unified system. Color, natural ingredients, and freshness cues had to support the product story without overpowering the pack.

**Variant System**

Each variant was built around its own palette, prop logic, and surface mood, while the overall visual treatment stayed consistent across the range. Glass behavior, reflections, liquid cues, and scene composition were tuned to keep the products feeling clean, fresh, and commercially strong.

Credits:
- Client: Eyup Sabri Tuncer
- Campaign: Roll-On Deo Series
- Collaboration: Studio Big Box
- Studio: Add And Blur Studio
- Storyboard: Simay Ari, Guliz Oncu
- Art: Simay Ari, Guliz Oncu
- Lead 3D: Selim Ari
- 3D: Simay Ari
- Project Management: Ece Cilve

### Zarbee's — Vitamins

URL: https://www.selimari.com/case/vitamins
Client: Zarbee's
Role: Senior 3D Creative Designer
Year: 2024
Category: Product Visualization
Discipline: Motion Design, 3D Animation, Visual Effects

Product visualization for Zarbee's wellness range covering Cough, Immunity and Sleep lines. Warm, family-facing CGI built to elevate everyday over-the-counter products without losing their approachability.

**The Scope**

Premium product visualization for Zarbee's across hero stills and short-form social. Honest, friendly, never clinical.

**The Execution**

Soft lighting, gentle camera moves and natural materials kept the imagery grounded. The challenge was making vitamins feel inviting rather than pharmaceutical, so each shot used real-world textures and a calm pace.

Credits:
- Client: Zarbee's
- Production: PureRed
- Studio: Add And Blur Studio
- 3D: Selim Ari

### NG Voice — Autoscaling

URL: https://www.selimari.com/case/autoscaling
Client: NG Voice
Role: Senior 3D Motion Designer
Year: 2024
Category: 3D Animation
Discipline: 3D Animation, Brand Identity, Motion Design

Brand motion work for NG Voice, turning cloud-native telecom infrastructure into a visual language of clean geometry, data-like motion, and controlled technical abstraction.

**The Brief**

NG Voice needed motion language that could express complex telecommunications architecture without collapsing into diagrams or generic network imagery. The challenge was to make the system feel scalable, intelligent, and visually legible.

**System Design**

The final visual approach relied on organized motion paths, crisp geometric behavior, and layered depth cues that suggested robust infrastructure without overexplaining it. The result is abstract enough to stay elegant and specific enough to feel tied to real technical architecture.

Credits:
- Client: NG Voice
- Collaboration: Team Reveland
- 3D: Selim Ari

### Spectrum TV — Room

URL: https://www.selimari.com/case/rooms
Client: Spectrum TV
Role: Senior 3D Creative Designer
Year: 2023
Category: 3D Animation
Discipline: 3D Animation, Broadcast Design, Motion Design

3D brand system work for Spectrum TV focused on fluid transitions, abstract branded geometry, and a cleaner connection between interface behavior and motion identity.

**The Brief**

Spectrum TV needed a motion-driven visual system that could unify product-related brand moments without becoming visually noisy. The work had to balance legibility, movement, and recognizable brand cues.

**Studio Philosophy**

Precision at every freeze-frame.

Credits:
- Client: Spectrum TV
- Production: Haddad & Partners
- 2D: Adam Mills
- 3D: Selim Ari

### Atolyestone

URL: https://www.selimari.com/case/atolyestone
Client: Atolyestone
Role: Creative Director & Lead 3D
Year: 2024
Category: 3D Animation
Discipline: 3D Animation, Product Visualization, Look Development

Luxury jewelry visualization for Atolyestone, rebuilding an 18K gold diamond ring from CAD into a cinematic CGI asset with high-fidelity stone and metal behavior.

**The Brief**

The ring needed to move from technical source material into a premium visual world without losing the precision of the original object. The challenge was to preserve jewelry-level accuracy while building a more cinematic final image.

**The Lighting System**

A bespoke studio lighting rig , tuned specifically to reveal the refractive fire of brilliant-cut diamonds without overexposing the warm 18K gold , was developed iteratively alongside the Atolyestone team. The result transition seamlessly from high-res print to web banners without re-rendering.

Credits:
- Client: Atolyestone
- Studio: Add And Blur Studio
- 3D: Selim Ari

### Bose — SoundLink Max

URL: https://www.selimari.com/case/soundlink-max
Client: Bose
Role: Lead 3D
Year: 2024
Category: 3D Animation
Discipline: 3D Animation, Product Visualization, Look Development

Product visualization for Bose SoundLink Max , broadcast-precision rendering of the speaker's premium mesh grille, metallic accents, and matte body for global campaign use.

**Surface Precision**

Product visualization for Bose SoundLink Max, focused on broadcast-grade rendering of the speaker's mesh grille, metallic accents, and matte body for premium campaign imagery.

**The Lighting System**

A lighting rig was developed specifically to reveal the product's material depth , creating dimension across the mesh grille and metallic details without losing the SoundLink Max's clean silhouette that makes it instantly recognizable in campaign use.

Credits:
- Client: Bose
- Collaboration: Hero4Hire Creative
- 3D: Selim Ari

### Bose — Music Amplifier

URL: https://www.selimari.com/case/music-amplifier
Client: Bose
Role: Lead 3D
Year: 2022
Category: 3D Animation
Discipline: 3D Animation, Product Visualization, Look Development

Product visualization for the Bose Music Amplifier, focused on clean industrial form, premium surface behavior, and architectural camera treatment.

**The Brief**

The amplifier needed to feel minimal, premium, and engineered without overcomplicating the visual language. The work focused on proportion, silhouette, material response, and camera framing that respected the product's understated industrial design while still making it feel visually elevated.

**Industrial Form**

The amplifier needed to feel minimal, premium, and engineered without overcomplicating the visual language. The work focused on proportion, silhouette, material response, and camera framing that respected the product's understated industrial design while still making it feel visually elevated.

Credits:
- Client: Bose
- Collaboration: Hero4Hire Creative
- 3D: Selim Ari

### RTL — RTL Das Supertalent

URL: https://www.selimari.com/case/das-supertalent
Client: RTL
Role: Lead 3D
Year: 2021
Category: 3D Animation
Discipline: 3D Animation, Broadcast Design, Motion Graphics

Broadcast graphics work for RTL's Das Super Talent, built to support stage energy, high-contrast reveal moments, and entertainment-focused motion language.

**The Brief**

The broadcast package needed to match the energy of a prime-time talent format while staying legible inside a busy stage environment. The challenge was to create motion and graphic impact without overwhelming the show atmosphere.

**Broadcast Language**

The final system used contrast, lighting-driven reveals, and bold motion timing to support the live-action show environment. The visuals were designed to feel exciting on-air while still reading clearly as part of a larger broadcast package.

Credits:
- Client: RTL
- Collaboration: CapeRock
- Studio: Add And Blur Studio
- 3D: Selim Ari

### LP Building Solutions — Building Solutions

URL: https://www.selimari.com/case/building-solutions
Client: LP Building Solutions
Role: Senior 3D Artist
Year: 2021 – 2022
Category: 3D Animation
Discipline: 3D Animation, Product Visualization, Motion Design

Structural product visualization work for LP Building Solutions developed in collaboration with Fivestone Studios, focused on material behavior, simulation, and durable-feeling industrial imagery.

**The Brief**

CGI visualization for LP Building Solutions, focused on communicating structural logic, layered material composition, and industrial-grade product performance through clear, high-trust imagery.

**Collaboration and Role**

Developed in collaboration with Fivestone Studios, the work leaned on simulation-driven visual moments, controlled shading, and industrial material treatment to support the product story. I contributed focused 3D execution within a broader production team context.

Credits:
- Client: LP Building Solutions
- Collaboration: Fivestone Studios
- Studio: Add And Blur Studio
- Producer: Jennifer Bonior
- TD: Kevin Harkness
- LookDev: Jake Wegesin
- 3D: Jake Wegesin, Selim Ari

### Melodi — Outdoor LED

URL: https://www.selimari.com/case/outdoor-led
Client: Melodi
Role: Lead 3D
Year: 2025
Category: 3D Animation
Discipline: 3D Animation, Outdoor Media, Motion Design

A bold, large-scale 3D OOH (Out-of-Home) billboard conceptualization for Melodi, designed to break the fourth wall and engage audiences through forced-perspective optical illusions.

**The Approach**

Out of Home LED billboard animations focusing on high-impact visual retention.

**Execution**

Playful product interaction designed specifically for large-format, high-traffic viewership.

Credits:
- Client: Melodi
- Collaboration: Studio Big Box
- Studio: Add And Blur Studio
- 3D: Selim Ari

### Self-Initiated Study — Porsche GT2RS

URL: https://www.selimari.com/case/porsche-gt2rs
Client: Self-Initiated Study
Role: Director & 3D Artist
Year: 2019
Category: Automotive CGI
Discipline: Motion Design, 3D Animation, Visual Effects

Automotive product visualization study built around the Porsche GT2 RS. A personal exploration of premium car CGI focused on paint, glass, carbon and confident camera language.

**The Scope**

Studio CGI study focused on look development, lighting and surface fidelity for high-end automotive imagery.

**The Execution**

I treated the build like a real campaign brief: shot list, lighting setups and material work paced to read as a coherent visual system rather than a single hero frame.

Credits:
- Client: Self-Initiated Study
- Studio: Add And Blur Studio
- 3D: Selim Ari

### NPO Cultuur

URL: https://www.selimari.com/case/cultuur
Client: NPO Cultuur
Role: 3D Motion Designer
Year: 2021
Category: 3D Animation
Discipline: 3D Animation, Broadcast Design, Art Direction

Abstract motion identity work for NPO Cultuur, using evolving 3D forms and restrained visual behavior to support a culturally focused broadcast brand.

**The Brief**

The project required an abstract yet refined visual language that could support a culture-focused brand without feeling static or overly ornamental. The motion needed to carry elegance, continuity, and modernity at the same time.

**Visual Identity in Motion**

The final direction used controlled shape evolution, subtle dimensionality, and polished motion pacing to keep the identity sophisticated and calm. The abstraction stayed open enough to feel cultural and expressive without becoming visually vague.

Credits:
- Client: NPO
- Collaboration: CapeRock
- Studio: Add And Blur Studio
- 3D: Selim Ari

### Uludag Gazoz — Uludag

URL: https://www.selimari.com/case/uludag
Client: Uludag Gazoz
Role: Lead 3D
Year: 2024
Category: 3D Animation
Discipline: 3D Animation, Product Visualization, CGI

3D campaign work for Uludag Gazoz built around packaging launch visuals, flavor variation, saturated color, and freshness-driven liquid behavior.

**The Brief**

The packaging and flavor rollout needed a visual system that felt cold, energetic, and immediately appetizing. The goal was to make the product feel refreshing through motion, color, and scene behavior rather than relying on pack shots alone.

**The Flavor System**

Each flavor variant was assigned its own color temperature and visual energy , distinct but unified by consistent Uludag brand standards. Liquid simulation was prioritized to communicate freshness at a freeze-frame level across broadcast and digital formats.

Credits:
- Client: Uludag Icecek
- Agency: Guzel Sanatlar
- Collaboration: Studio Big Box
- Studio: Add And Blur Studio
- 3D: Simay Ari, Selim Ari

### Koch

URL: https://www.selimari.com/case/koch
Client: Koch
Role: Senior 3D Artist
Year: 2019
Category: Industrial CGI
Discipline: Motion Design, 3D Animation, Visual Effects

Industrial product visualization work for Koch, translating engineering-led subject matter into clean, accessible imagery without losing technical credibility.

**The Scope**

Product visualization and motion focused on industrial systems, balancing engineering accuracy with brand-friendly storytelling.

**The Execution**

Camera language stayed measured and confident. Material work emphasized real-world fidelity so the imagery would survive scrutiny from technical audiences while still reading clearly to general viewers.

Credits:
- Client: Koch
- Production: Keffekt Design
- 3D: Selim Ari

### Markapark — Shoe Store

URL: https://www.selimari.com/case/shoe-store
Client: Markapark
Role: Senior 3D Artist
Year: 2018
Category: Brand Motion
Discipline: 3D Animation, Character Design, Motion Graphics

Retail-focused motion and merchandising visuals for Markapark, using stylized 3D presentation to bring footwear-centered retail storytelling into a more digital campaign space. The brief was to modernize how the store showed up online — energetic, stylized, but commercially readable.

**The Scope**

Brand motion and product visualization for a footwear retail launch. Staged environments, stylized 3D characters, and merchandising-led shot framing built to translate store presence into a digital-first campaign language.

**The Execution**

I treated the project as retail worldbuilding. Each scene paired a hero product with a controlled environment so the motion language could carry lifestyle energy without losing the merchandising clarity the client needed. Lighting and camera moves stayed punchy but never overwhelmed the pack shot.

Credits:
- Client: Markapark
- Production: Digital Panorama
- Supervisor: Emre Goren
- 3D: Selim Ari
- Modeling: Teberdar Gurbey, Arin Arici
- Mix: Imaj Post Production

### Grundig — Immensa

URL: https://www.selimari.com/case/immensa
Client: Grundig
Role: Senior 3D Artist
Year: 2018
Category: Product Visualization
Discipline: 3D Animation, Product Visualization, Art Direction

Product visualization for Grundig Immensa, a large-format television rendered to convey scale, precision display engineering, and premium living room presence.

**The Scope**

The approach was sleek and immersive, highlighting the Immensa TV's ultra-thin bezels and high-end finish. Precision at every freeze-frame.

**The Execution**

I used abstract motion environments to echo the product's boundless visual capabilities, treating each shot as a calm, controlled showcase of the TV's surface, light, and form.

Credits:
- Client: Grundig
- Production: Digital Panorama
- 3D: Selim Ari

### Altus — Turkish Coffee

URL: https://www.selimari.com/case/turkish-coffee
Client: Altus
Role: Senior 3D Artist
Year: 2018
Category: 3D Animation
Discipline: 3D Animation, Product Visualization, CGI

Produced a warm, hyper-realistic product film for Altus. The visual strategy combined traditional cultural elements with ultra-modern kitchen appliance visualization.

**The Approach**

Bringing the tradition of Turkish coffee into a modern, sleek visualization. The product's ergonomic build and aesthetic lines were highlighted using a high-contrast lighting schema.

**Execution**

Focusing on the interaction of light across polished surfaces to underscore the appliance's premium feel.

Credits:
- Client: Altus
- Production: Digital Panorama
- 3D: Selim Ari