# Selim Ari > 3D Motion Designer, Lead 3D and Creative Director. 14+ years of product visualization, launch films and broadcast design for Google, Microsoft, PayPal, Bose and Emirates. Based in Austin, TX, working worldwide. Founder and Creative Director at Add And Blur LLC. Selim Ari makes the films brands launch products with: photo-real 3D product visualization, launch and campaign films, broadcast titles, and the interface motion that sits on top of them. He works from Austin, TX on Central Time (America/Chicago), with studios in Los Angeles, Nashville, Boston, New York, London, Amsterdam, Milan and Dubai. Facts worth quoting, all stated on the site: 14+ years and 50+ campaigns; 25 consecutive months as Microsoft's dedicated remote creative partner; the 3D reveal for Google's keynote at Snapdragon Summit 2024; the Das Supertalent title sequence still opening the show on RTL; jury member at the Motion Design Awards; member of the Visual Effects Society; credited by Maxon in Cinebench 2026; A' Design Award winner, exhibited in Como, Italy. A 30-second product film takes two to four weeks. Clients: Google, Microsoft, PayPal, Bose, Emirates, Turkish Airlines, Samsung, Qualcomm, Nissan, Fiat, Grundig, TD Bank, Spectrum TV, RTL, NPO, webAI, WeArt, Koch, Burkle, Garanti Bank, Boyner, Pinar, Gloria Jeans. Tools: Cinema 4D, Redshift, Octane, X-Particles, After Effects, Premiere Pro, Photoshop, Illustrator, Figma. Contact: hello@selimari.com. ## Start here - [Everything as plain text](https://www.selimari.com/llms-full.txt): the whole site in one file — facts, resume, Q&A and all 26 case studies. - [Resume as data](https://www.selimari.com/resume.json): the CV in JSON Resume format, including every role, date and client. - [3D animation in Austin](https://www.selimari.com/3d-animation-austin): services, process, the full resume, recognition and FAQ, written for someone deciding whether to hire. - [Home](https://www.selimari.com): the portfolio — showreel, selected work, recognition, contact. ## Sections of the home page - [About](https://www.selimari.com/#statement): who he is, in his own words. - [Selected work](https://www.selimari.com/#work): all 26 projects. - [Reel](https://www.selimari.com/#reel): the showreel. - [Recognition](https://www.selimari.com/#recognition): awards, credits and press, each linked to the source. - [Q&A](https://www.selimari.com/#faq): what he does, which brands, how long a film takes, what software. - [Contact](https://www.selimari.com/#contact): how to start a project. ## Case studies - [Microsoft — Microsoft Sizzle](https://www.selimari.com/case/microsoft-sizzle): Senior 3D Creative Designer, 2021 – 2024. A curated selection of UI-driven 3D motion work created for Microsoft between June 2021 and February 2024, during my time with Haddad & Partners and later PureRED. Spanni - [PayPal](https://www.selimari.com/case/paypal): Lead 3D, 2022. Brand motion assets for PayPal developed in collaboration with Hero4Hire Creative. Lifestyle-driven scenes, abstract brand moments and flexible 3D visuals designed to tra - [Self-Initiated Study — Sneaker Sway](https://www.selimari.com/case/sneaker-sway): Director & 3D Artist, 2024. Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary spo - [Google — Gemini](https://www.selimari.com/case/gemini): Senior 3D Motion Designer, 2025. Product motion work supporting the launch of Google Gemini. I joined the production as a 3D motion specialist, helping translate Gemini's product narrative into refined d - [webAI — Inside The Cube](https://www.selimari.com/case/inside-the-cube): Lead 3D, 2026. Brand motion and product-focused CGI for webAI, translating edge AI infrastructure into a controlled visual language built around form, surface, light, and technological - [Gloria Jeans — Summer Vibe](https://www.selimari.com/case/summer-vibe): Lead 3D, 2025. Summer brand film for Gloria Jeans Turkiye created in collaboration with Studio BigBox, combining playful product behavior with polished seasonal CGI. - [Google — Snapdragon](https://www.selimari.com/case/snapdragon): Lead 3D, 2024. 3D reveal work for Google's live keynote at Snapdragon Summit 2024. I led the 3D with Rove, from concept and storyboard to lighting and final renders. - [WeArt — Touch DIVER Pro](https://www.selimari.com/case/touch-diver-pro): Senior 3D Motion Designer, 2024. Product visualization campaign for WeArt's TouchDIVER Pro haptic glove , translating complex XR technology into a cinematic visual language across multiple environments. - [Emirates — Emirates Concept](https://www.selimari.com/case/emirates-concept): Senior 3D Motion Designer, 2024. Concept-driven brand motion and environment visualization created for Emirates, built around cinematic scale, architectural atmosphere, and a premium future-facing visual - [Eyup Sabri Tuncer — Roll-On Series](https://www.selimari.com/case/roll-on-series): Creative Director & Lead 3D, 2025. CGI films and stills for the Eyup Sabri Tuncer Roll-On series, built around variant-specific color stories, natural cues, and product-led freshness. - [Zarbee's — Vitamins](https://www.selimari.com/case/vitamins): Senior 3D Creative Designer, 2024. Product visualization for Zarbee's wellness range covering Cough, Immunity and Sleep lines. Warm, family-facing CGI built to elevate everyday over-the-counter products wi - [NG Voice — Autoscaling](https://www.selimari.com/case/autoscaling): Senior 3D Motion Designer, 2024. Brand motion work for NG Voice, turning cloud-native telecom infrastructure into a visual language of clean geometry, data-like motion, and controlled technical abstracti - [Spectrum TV — Room](https://www.selimari.com/case/rooms): Senior 3D Creative Designer, 2023. 3D brand system work for Spectrum TV focused on fluid transitions, abstract branded geometry, and a cleaner connection between interface behavior and motion identity. - [Atolyestone](https://www.selimari.com/case/atolyestone): Creative Director & Lead 3D, 2024. Luxury jewelry visualization for Atolyestone, rebuilding an 18K gold diamond ring from CAD into a cinematic CGI asset with high-fidelity stone and metal behavior. - [Bose — SoundLink Max](https://www.selimari.com/case/soundlink-max): Lead 3D, 2024. Product visualization for Bose SoundLink Max , broadcast-precision rendering of the speaker's premium mesh grille, metallic accents, and matte body for global campaign us - [Bose — Music Amplifier](https://www.selimari.com/case/music-amplifier): Lead 3D, 2022. Product visualization for the Bose Music Amplifier, focused on clean industrial form, premium surface behavior, and architectural camera treatment. - [RTL — RTL Das Supertalent](https://www.selimari.com/case/das-supertalent): Lead 3D, 2021. Broadcast graphics work for RTL's Das Super Talent, built to support stage energy, high-contrast reveal moments, and entertainment-focused motion language. - [LP Building Solutions — Building Solutions](https://www.selimari.com/case/building-solutions): Senior 3D Artist, 2021 – 2022. Structural product visualization work for LP Building Solutions developed in collaboration with Fivestone Studios, focused on material behavior, simulation, and durable-f - [Melodi — Outdoor LED](https://www.selimari.com/case/outdoor-led): Lead 3D, 2025. A bold, large-scale 3D OOH (Out-of-Home) billboard conceptualization for Melodi, designed to break the fourth wall and engage audiences through forced-perspective optical - [Self-Initiated Study — Porsche GT2RS](https://www.selimari.com/case/porsche-gt2rs): Director & 3D Artist, 2019. Automotive product visualization study built around the Porsche GT2 RS. A personal exploration of premium car CGI focused on paint, glass, carbon and confident camera lan - [NPO Cultuur](https://www.selimari.com/case/cultuur): 3D Motion Designer, 2021. Abstract motion identity work for NPO Cultuur, using evolving 3D forms and restrained visual behavior to support a culturally focused broadcast brand. - [Uludag Gazoz — Uludag](https://www.selimari.com/case/uludag): Lead 3D, 2024. 3D campaign work for Uludag Gazoz built around packaging launch visuals, flavor variation, saturated color, and freshness-driven liquid behavior. - [Koch](https://www.selimari.com/case/koch): Senior 3D Artist, 2019. Industrial product visualization work for Koch, translating engineering-led subject matter into clean, accessible imagery without losing technical credibility. - [Markapark — Shoe Store](https://www.selimari.com/case/shoe-store): Senior 3D Artist, 2018. Retail-focused motion and merchandising visuals for Markapark, using stylized 3D presentation to bring footwear-centered retail storytelling into a more digital campaign - [Grundig — Immensa](https://www.selimari.com/case/immensa): Senior 3D Artist, 2018. Product visualization for Grundig Immensa, a large-format television rendered to convey scale, precision display engineering, and premium living room presence. - [Altus — Turkish Coffee](https://www.selimari.com/case/turkish-coffee): Senior 3D Artist, 2018. Produced a warm, hyper-realistic product film for Altus. The visual strategy combined traditional cultural elements with ultra-modern kitchen appliance visualization. ## Profiles - [LinkedIn](https://www.linkedin.com/in/selimari): LinkedIn profile. - [Behance](https://www.behance.net/selimari): Behance profile. - [Instagram](https://www.instagram.com/sl3dmo): Instagram profile. ## Optional - [AGENTS.md](https://www.selimari.com/AGENTS.md): how to read this site, what may be quoted, and what an agent should not do here. - [Sitemap as markdown](https://www.selimari.com/sitemap.md): every page with a line of description. - [Resume PDF](https://www.selimari.com/Selim-Ari_Resume26.pdf): the printed two-page CV. - [Markdown twins](https://www.selimari.com/md/3d-animation-austin): every page is also markdown at https://www.selimari.com/md/, at https://www.selimari.com/case/.md, or from the page's own URL with the header Accept: text/markdown.