# NPO Cultuur

Canonical page: https://www.selimari.com/case/cultuur

- Client: NPO Cultuur
- Role: 3D Motion Designer
- Year: 2021
- Category: 3D Animation
- Discipline: 3D Animation, Broadcast Design, Art Direction

Abstract motion identity work for NPO Cultuur, using evolving 3D forms and restrained visual behavior to support a culturally focused broadcast brand.

## The Brief

The project required an abstract yet refined visual language that could support a culture-focused brand without feeling static or overly ornamental. The motion needed to carry elegance, continuity, and modernity at the same time.

## Visual Identity in Motion

The final direction used controlled shape evolution, subtle dimensionality, and polished motion pacing to keep the identity sophisticated and calm. The abstraction stayed open enough to feel cultural and expressive without becoming visually vague.

## Credits

- Client: NPO
- Collaboration: CapeRock
- Studio: Add And Blur Studio
- 3D: Selim Ari

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Made by Selim Ari, 3D Motion Designer, Lead 3D and Creative Director, Austin, TX. hello@selimari.com