# Grundig — Immensa

Canonical page: https://www.selimari.com/case/immensa

- Client: Grundig
- Role: Senior 3D Artist
- Year: 2018
- Category: Product Visualization
- Discipline: 3D Animation, Product Visualization, Art Direction

Product visualization for Grundig Immensa, a large-format television rendered to convey scale, precision display engineering, and premium living room presence.

## The Scope

The approach was sleek and immersive, highlighting the Immensa TV's ultra-thin bezels and high-end finish. Precision at every freeze-frame.

## The Execution

I used abstract motion environments to echo the product's boundless visual capabilities, treating each shot as a calm, controlled showcase of the TV's surface, light, and form.

## Credits

- Client: Grundig
- Production: Digital Panorama
- 3D: Selim Ari

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Made by Selim Ari, 3D Motion Designer, Lead 3D and Creative Director, Austin, TX. hello@selimari.com