# Melodi — Outdoor LED

Canonical page: https://www.selimari.com/case/outdoor-led

- Client: Melodi
- Role: Lead 3D
- Year: 2025
- Category: 3D Animation
- Discipline: 3D Animation, Outdoor Media, Motion Design

A bold, large-scale 3D OOH (Out-of-Home) billboard conceptualization for Melodi, designed to break the fourth wall and engage audiences through forced-perspective optical illusions.

## The Approach

Out of Home LED billboard animations focusing on high-impact visual retention.

## Execution

Playful product interaction designed specifically for large-format, high-traffic viewership.

## Credits

- Client: Melodi
- Collaboration: Studio Big Box
- Studio: Add And Blur Studio
- 3D: Selim Ari

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Made by Selim Ari, 3D Motion Designer, Lead 3D and Creative Director, Austin, TX. hello@selimari.com