# Eyup Sabri Tuncer — Roll-On Series

Canonical page: https://www.selimari.com/case/roll-on-series

- Client: Eyup Sabri Tuncer
- Role: Creative Director & Lead 3D
- Year: 2025
- Category: 3D Animation
- Discipline: 3D Animation, Product Visualization, CGI

CGI films and stills for the Eyup Sabri Tuncer Roll-On series, built around variant-specific color stories, natural cues, and product-led freshness.

## The Brief

The launch needed product visuals that gave each roll-on variant a distinct identity while still feeling part of a unified system. Color, natural ingredients, and freshness cues had to support the product story without overpowering the pack.

## Variant System

Each variant was built around its own palette, prop logic, and surface mood, while the overall visual treatment stayed consistent across the range. Glass behavior, reflections, liquid cues, and scene composition were tuned to keep the products feeling clean, fresh, and commercially strong.

## Credits

- Client: Eyup Sabri Tuncer
- Campaign: Roll-On Deo Series
- Collaboration: Studio Big Box
- Studio: Add And Blur Studio
- Storyboard: Simay Ari, Guliz Oncu
- Art: Simay Ari, Guliz Oncu
- Lead 3D: Selim Ari
- 3D: Simay Ari
- Project Management: Ece Cilve

---

Made by Selim Ari, 3D Motion Designer, Lead 3D and Creative Director, Austin, TX. hello@selimari.com