# Spectrum TV — Room

Canonical page: https://www.selimari.com/case/rooms

- Client: Spectrum TV
- Role: Senior 3D Creative Designer
- Year: 2023
- Category: 3D Animation
- Discipline: 3D Animation, Broadcast Design, Motion Design

3D brand system work for Spectrum TV focused on fluid transitions, abstract branded geometry, and a cleaner connection between interface behavior and motion identity.

## The Brief

Spectrum TV needed a motion-driven visual system that could unify product-related brand moments without becoming visually noisy. The work had to balance legibility, movement, and recognizable brand cues.

## Studio Philosophy

Precision at every freeze-frame.

## Credits

- Client: Spectrum TV
- Production: Haddad & Partners
- 2D: Adam Mills
- 3D: Selim Ari

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Made by Selim Ari, 3D Motion Designer, Lead 3D and Creative Director, Austin, TX. hello@selimari.com