# Markapark — Shoe Store

Canonical page: https://www.selimari.com/case/shoe-store

- Client: Markapark
- Role: Senior 3D Artist
- Year: 2018
- Category: Brand Motion
- Discipline: 3D Animation, Character Design, Motion Graphics

Retail-focused motion and merchandising visuals for Markapark, using stylized 3D presentation to bring footwear-centered retail storytelling into a more digital campaign space. The brief was to modernize how the store showed up online — energetic, stylized, but commercially readable.

## The Scope

Brand motion and product visualization for a footwear retail launch. Staged environments, stylized 3D characters, and merchandising-led shot framing built to translate store presence into a digital-first campaign language.

## The Execution

I treated the project as retail worldbuilding. Each scene paired a hero product with a controlled environment so the motion language could carry lifestyle energy without losing the merchandising clarity the client needed. Lighting and camera moves stayed punchy but never overwhelmed the pack shot.

## Credits

- Client: Markapark
- Production: Digital Panorama
- Supervisor: Emre Goren
- 3D: Selim Ari
- Modeling: Teberdar Gurbey, Arin Arici
- Mix: Imaj Post Production

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Made by Selim Ari, 3D Motion Designer, Lead 3D and Creative Director, Austin, TX. hello@selimari.com