# Self-Initiated Study — Sneaker Sway

Canonical page: https://www.selimari.com/case/sneaker-sway

- Client: Self-Initiated Study
- Role: Director & 3D Artist
- Year: 2024
- Category: 3D Animation
- Discipline: 3D Animation, Product Visualization, Visual Design

Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary sportswear advertising.

## The Study

Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary sportswear advertising.

## Material and Lighting Focus

The project concentrated on outsole geometry, fabric texture, lace detail, and the transitions between matte, rubber, mesh, and synthetic surfaces. Procedural HDR-driven lighting and shot-specific shading helped the shoe read clearly from macro detail to full silhouette.

## Credits

- Client: Self-Initiated Study
- Studio: Add And Blur Studio
- 3D: Selim Ari

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Made by Selim Ari, 3D Motion Designer, Lead 3D and Creative Director, Austin, TX. hello@selimari.com