# Uludag Gazoz — Uludag

Canonical page: https://www.selimari.com/case/uludag

- Client: Uludag Gazoz
- Role: Lead 3D
- Year: 2024
- Category: 3D Animation
- Discipline: 3D Animation, Product Visualization, CGI

3D campaign work for Uludag Gazoz built around packaging launch visuals, flavor variation, saturated color, and freshness-driven liquid behavior.

## The Brief

The packaging and flavor rollout needed a visual system that felt cold, energetic, and immediately appetizing. The goal was to make the product feel refreshing through motion, color, and scene behavior rather than relying on pack shots alone.

## The Flavor System

Each flavor variant was assigned its own color temperature and visual energy , distinct but unified by consistent Uludag brand standards. Liquid simulation was prioritized to communicate freshness at a freeze-frame level across broadcast and digital formats.

## Credits

- Client: Uludag Icecek
- Agency: Guzel Sanatlar
- Collaboration: Studio Big Box
- Studio: Add And Blur Studio
- 3D: Simay Ari, Selim Ari

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Made by Selim Ari, 3D Motion Designer, Lead 3D and Creative Director, Austin, TX. hello@selimari.com