3D Motion
Microsoft Sizzle
A curated selection of UI-driven 3D motion work created for Microsoft between June 2021 and February 2024, during my time with Haddad & Partners and later PureRED. Spanning Microsoft 365, Azure, GitHub, Office and a number of AI-related initiatives.
The Scope
A curated selection of UI-driven 3D motion work for Microsoft 365, Azure, GitHub, Office and several AI-related initiatives, produced inside a system-driven, highly collaborative environment.
Microsoft's scale demands consistency across thousands of touchpoints. Each shot had to feel like Microsoft, calm, optimistic, accessible, while still earning attention in a crowded software-marketing landscape.
My role was to translate established design directions into refined, dimensional, production-ready visuals. Pairing UI states with confident camera language and material choices that reinforced the product story without ever overwhelming it.
The Execution
Across hero films, social cutdowns and campaign-length pieces, the work prioritized clarity, brand warmth and physical believability. Building a vocabulary that could survive translation across every Microsoft surface.
Credits
- Client
- Microsoft
- Production
- Haddad & Partners, PureRED
- 3D
- Selim Ari