Brand Motion
PayPal
Brand motion assets for PayPal developed in collaboration with Hero4Hire Creative. Lifestyle-driven scenes, abstract brand moments and flexible 3D visuals designed to travel across campaign formats, from social short-form to broadcast.
Client
PayPal
Role
3D Motion Designer
Year
2024
Scope
3D Animation · Brand Motion · Motion Design
The Scope
Brand motion and CGI assets developed for PayPal in collaboration with Hero4Hire Creative, supporting multiple campaign contexts from lifestyle-led marketing to abstract brand motion.
I joined the project as a specialized 3D and motion resource within a larger collaborative production setup. The work needed to support different PayPal marketing verticals while keeping the image language warm, clear and consistent with the brand.
The visual system was built to adapt across multiple outputs, from short-form campaign moments to broader brand-facing motion assets. The focus was on balancing dimensionality, accessibility and polish without pushing the brand into a colder or overly technical space.
The Execution
Every scene was built to adapt across formats, from social short-form to broadcast. The challenge was maintaining the warmth of the PayPal brand while injecting 3D depth and dynamism into traditionally flat campaign language.
Credits
- Client
- PayPal
- Production
- Hero4Hire Creative
- Producer
- Christina Augustinos
- Designers
- Jane Wu, Selim Ari, Chris Goff
- 2D/3D
- Tyler Jordan, Selim Ari, William Waller, Chris Goff, Evan Richards
- Mix
- Joe Pleiman