Austin, Texas

3D Motion Design & Animation in Austin

I am Selim Ari, a 3D motion designer and creative director in Austin, Texas, with 14+ years of 3D animation, product visualization and launch films for Google, Microsoft, PayPal, Bose and Emirates.

Austin, TX · Central Time · 14+ years · 50+ campaigns · Remote worldwide

14+

Years

50+

Campaigns

25

Months on Microsoft

30%

Faster delivery

At a Glance

Who I am, what I make, and how to reach me, in ten lines.

Who
Selim Ari, 3D motion designer and creative director
Studio
Add And Blur LLC, Austin, Texas
Experience
14+ years, 50+ campaigns, a network of 15+ artists
Clients
Google, Microsoft, PayPal, Bose, Emirates, RTL, Spectrum TV, Samsung, Qualcomm
Services
3D animation, product visualization, launch films, broadcast design, UI motion
Tools
Cinema 4D, Redshift, Octane, X-Particles, After Effects
Turnaround
Two to four weeks for a 30-second product film
Recognition
Motion Design Awards jury, Visual Effects Society member, Maxon Cinebench 2026 credit, A' Design Award winner
Working
Austin on Central Time, remote worldwide
Contact
hello@selimari.com

Worked With

MicrosoftGooglePayPalBoseEmiratesSpectrumwebAIRTLGloria JeansNG VoiceBekoweArt

What I Make

Six kinds of work, all of it 3D animation and motion design: product films, launch campaigns, broadcast titles, interface motion, art direction, and the pipeline that delivers them.

Product films and CGI visualization

The product has to look like the real thing, often before the real thing exists. Modelling, look development, lighting, 3D animation and the final picture stay in one pair of hands.

Launch and campaign films

Launch work for Google, Microsoft, PayPal, Bose and Emirates, cut for keynote screens, product pages, retail and paid social.

Broadcast and title design

The Das Supertalent title sequence I led still opens the show on RTL, the largest network in Germany. Opening sequences for NPO Cultuur too.

UI motion and technical explainers

Interface motion on top of 3D, the way Microsoft 365, Azure and GitHub work is shown: dimensional, calm, inside the brand rules.

Art direction and 3D leadership

Direction for a team when a job needs more hands. I bring in a network of 15+ artists and hold the look across every shot.

Pipeline and delivery

Standardised Cinema 4D and Redshift parameters cut delivery time 30% across 50+ campaigns. Masters go out in the sizes each channel needs.

How It Runs

Four stages: scope and schedule, look frames, animation and render, then delivery. A 30-second product film takes two to four weeks from brief to master.

01

Scope and schedule

Send what you are launching and when. You get scope, a schedule and a number, usually the same week. If the date does not fit, I say so before you commit.

02

Look frames and storyboard

The look is settled in stills first: materials, lighting, camera. Cheaper to change here than in a render queue.

03

Animation, lighting, render

Cinema 4D and Redshift carry the build. You see progress at shot level, not one reveal at the end.

04

Delivery across channels

Masters and cutdowns for keynote, web, retail and social, in the aspect ratios and codecs your channels ask for.

Resume

Every role since 2014: the studio, the city, and what shipped there. The same record as the PDF, kept current here.

2025 — now

Founder & Creative Director

Add And Blur LLC · Austin, TX

US studio delivering product-marketing and broadcast 3D for Google, Microsoft, Bose, PayPal, Emirates and webAI. Standardised Cinema 4D and Redshift parameters improved delivery speed 30% across 50+ campaigns, and I direct a network of 15+ remote artists.

2024

Senior 3D Motion Designer

Studio Big Box · Istanbul, Turkiye

3D broadcast assets for the Uludag Gazoz TV commercial, held to studio quality standards on a demanding schedule.

2024

Lead 3D Motion Designer

ROVE Beyond · United States

Led the 3D reveal for Google's keynote at Snapdragon Summit 2024: visualization, lighting staging and final renders for a live stage.

2024

Senior 3D Motion Designer

We Are Alive · London, UK and Dubai, UAE

Fully 3D campaign environments for Emirates and the Multilateral Industrial Policy Forum, several minutes of final content under tight deadlines.

2024

Senior 3D Motion Designer

Reveland · Milan, Italy

One-minute brand films for WeArt and NG Voice, from early stages through to final delivery.

2024

Senior Product Visualization Artist

Hero4Hire Creative · Boston, MA

Product visualization for the Bose SoundLink Max global launch under a compressed production timeline.

2023 — 2025

Senior 3D Creative Designer

PureRed · United States

3D product visualization, motion graphics and VFX compositing for Microsoft, TD Bank, Sunbelt and Zarbee’s. Partnered with creative and strategy directors on product demos and UI motion, with a 25% lift in cross-channel retention.

2022

Lead 3D Motion Designer

Hero4Hire Creative · Boston, MA

Lead on the PayPal brand movies, with further deliverables for Bose across several creative directions.

2021 — 2022

Senior 3D Artist

Fivestone Studios · Nashville, TN

Simulation-based and isometric work for LP Building Solutions and Samsung across two concurrent projects.

2021 — 2023

Senior 3D Creative Designer

Haddad & Partners · United States

Dedicated remote creative partner on Microsoft product launches for 25 consecutive months, with broadcast work for Spectrum TV alongside it. Hard-surface modelling, texturing, studio lighting and compositing against Microsoft brand guidelines.

2020 — 2025

Co-Founder & 3D Creative Lead

Add And Blur LTD · Istanbul, Turkiye

The first entity of the studio, serving US and European clients remotely before the move to Austin. Built the client base and the production pipeline from zero to a repeat roster of enterprise and agency partners.

2020 — 2021

Product Visualization & Brand Film 3D Artist

CapeRock · Amsterdam, Netherlands

Broadcast opening sequences and branded visuals for RTL and NPO Cultuur, both high-visibility network projects.

2019 — 2020

Senior 3D Artist

Keffekt Design · Konstanz, Germany

Advertising and product 3D for Koch and Burkle, carrying a long-term flagship account through to completion.

2015 — 2019

Senior 3D Artist

Digital Panorama · Istanbul, Turkiye

Large-scale technology launches and trade-fair content for Beko, Grundig, Arcelik and Altus, and a key role on Markapark, the project recognised by the A’ Design Award and exhibited in Como, Italy.

2014 — 2015

Mid 3D Artist

Blend Creative Bureau · Istanbul, Turkiye

Advertising and broadcast 3D for Hurriyet Newspaper, Nissan and the Afife Jale Awards.

2014

Junior 3D Artist

Mojo FX · Istanbul, Turkiye

Advertising and broadcast 3D for Turkish Airlines.

Download the resume (PDF)

Skills & Tools

Fourteen years of craft, and the software it runs on. Maxon credited me in Cinebench 2026 and put my work in the Cinema 4D Quick Start menu.

  • 3D and 2D animation
  • Product launch visualization
  • Technical product storytelling
  • Concept design
  • Storyboarding
  • Art direction
  • Look development
  • Hard-surface modeling
  • Lighting
  • Rendering
  • UI motion
  • VFX compositing
  • Pipeline optimization
  • Cinema 4D
  • Redshift
  • Octane
  • X-Particles
  • After Effects
  • Premiere Pro
  • Photoshop
  • Illustrator
  • Figma

Clients

Enterprise brands, broadcast networks and the agencies that serve them, across the US, Europe, Turkiye and the Gulf.

Google · Microsoft · PayPal · Bose · Emirates · Turkish Airlines · Samsung · Qualcomm · Nissan · Fiat · Grundig · TD Bank · Spectrum TV · RTL · NPO · webAI · WeArt · Koch · Burkle · Garanti Bank · Boyner · Pinar · Gloria Jeans

Recognition

Jury member at the Motion Design Awards, member of the Visual Effects Society, credited by Maxon in Cinebench 2026, and an A' Design Award winner exhibited in Como, Italy.

Working From Austin

I am in Austin, Texas, on Central Time. Kickoffs and reviews can happen in person here, and production runs the way it has for a decade: remotely, inside your team's tools.

For teams in Austin

Hardware, software and consumer brands here need the same thing the launches above needed: 3D animation of a product that reads as real on a keynote screen and on a phone. Reviews happen inside your working day, and a kickoff in person is a short drive rather than a flight.

For teams anywhere else

Remote is how I have worked for a decade, with studios in Los Angeles, Nashville, Boston, New York, London, Amsterdam, Milan and Dubai. I join your tools and your review cycle instead of asking you to join mine.

Questions

What clients ask before the first call, answered the way I would answer it on the call.

Do you work with companies outside Austin?
Yes, and most of the work is exactly that. The studios I work with sit in Los Angeles, Nashville, Miami, New York, Boston, London, Amsterdam, Milan, Konstanz, Istanbul and Dubai. Austin is where I am, not where the work stops.
Can we meet in person in Austin?
Yes. I am in Austin on Central Time, so a kickoff or a review in person is easy here, and the rest of the project runs the way remote work has run for me for a decade.
How long does a product film take?
Two to four weeks for a 30-second piece. Getting the look right comes first, animation through the middle, rendering at the end. Sneaker Sway took eight days on my own, and Maxon put it on the Cinebench 2026 opening screen.
What software do you use?
Cinema 4D and Redshift carry most of it, with Octane and X-Particles when a shot needs them, and After Effects for compositing, 2D motion and interface animation. Maxon credited me in Cinebench 2026 and put my work in the Cinema 4D Quick Start menu.
Can you work with our agency or in-house team?
That is how most projects run. I work inside your team rather than handing files over an agency wall: your project manager, your review cycle, your file naming. US contracts are straightforward.
Is AI replacing this work?
No. I use AI most weeks for trying ideas out and for the repetitive parts. It will not make a product look exactly like the real thing, keep it inside a brand’s rules, or catch what is wrong the night before it goes on air.
How do we start?
Email hello@selimari.com with what you are launching and when. Send the deck, the product files, the references, whatever exists. I come back with scope and a schedule, not a questionnaire.

Start a project

hello@selimari.com

Tell me what you are launching and when. Austin, or any time zone.